Business simulationsFind your idea
What Business Should I Start?
Take stock of what's already in your hands — talents, tools, people and place — and leave with business ideas that fit your actual life, not someone else's.
Play nowPathfoundHer Ltd
Learn business by playing one.
Three free simulations for women founders that turn business finance into a game you can't lose money at. No jargon appears without a translation — and every mistake here is a cheap version of an expensive real-world lesson.
Test it
Will It Work?
Pressure-test your idea against real demand, honest margins and reachable customers — before you spend a single pound on it.
Play nowRun the money
Your First Year
Run a small business through twelve months of pricing, late payers, the Christmas bet and the January tax letter. Choose, and see the consequences in pounds. Play it solo in about 25 minutes — or run it with a group as a facilitated workshop.
Play nowStart anywhere. The path is a suggestion — each simulation stands on its own.
For programmes, cohorts & community groups
The games work alone. They transform in a room.
Your First Year is built for workshops: teams argue each month's decision out loud, and that argument is the learning. If you run a founder programme, a women-in-business network or an enterprise cohort, there are two ways to bring it to your people.
Option one
We run it for your cohort
A facilitated session of Your First Year — 90 minutes to a half day, in person or online — delivered by PathfoundHer, with game links as pre-work and a full debrief.
- Teams argue twelve months of real founder finance
- Works for 8–40 participants, no finance background needed
- Includes a replay link so learning continues after the session
From £2,000 per session
Enquire about a workshopOption two
License it for your programme
For organisations running funded, paid or accredited programmes. An annual licence gives you the right to run Your First Year with every cohort, under your own brand — and the outcome data your funders ask for.
- Rights to run it across your programmes, all year, unlimited cohorts
- Cohort outcome reporting — before-and-after financial confidence scores for your funder reports
- Your brand on the game, via a co-branded link for participants
- Train-the-trainer, so your own facilitators can run it
- Printable packs, offline version, updates and support
From £2,500 per year
Enquire about a licenceOr start with the Facilitator's Discussion Guide
Everything a confident first session needs, whichever format you run. Inside:
- A ready-to-run 90-minute session plan — with online, half-day and hybrid variants
- Month-by-month facilitation notes for all twelve months, including how to handle the April moment the entire game is built around
- The debrief questions that turn an afternoon of play into real-business commitments
- How to run a judgement-free room — where money shame doesn't survive the icebreaker
- Quick answers to the tricky questions participants actually ask
Research
The thinking behind the games
We publish what we learn. Both papers ask the same question from different angles: if the barriers to women starting businesses are falling, why isn't the gap closing?
White paper · August 2026
The Confidence Gap
Fear of failure is rising even as barriers to entry fall. Drawing on 25 years of Global Entrepreneurship Monitor data, this paper argues the barrier has moved from outside the founder to inside her — and that safe-to-practise learning is how it shifts.
White paper · April 2026
Beyond the Headline
The UK women's funding gap is real — but poorly measured. On gender, capital and the measurement problem in UK entrepreneurship: the famous 2p-per-£1 statistic collapses at least three distinct structural problems into one number.
About PathfoundHer
Clarity before the idea. Confidence with the money.
PathfoundHer Ltd is a UK-based company building simulations, workshops and research for women starting a business — beginning at the stage before the idea exists. The games walk you from taking stock of what's in your hands, to testing what you might build, to running the money with confidence. Founded by Abiola George, PhD, each is built on one belief: clarity comes from making decisions, not reading about them.
Plain English, alwaysNo jargon appears anywhere without a translation. There are no stupid questions — that's the whole point.
Safe to get wrongEvery poor outcome in a game is a cheap version of an expensive real-world lesson.
Built on evidenceGrounded in UK data on women's entrepreneurship, from the Rose Review to our own research.
Contact
Bring PathfoundHer to your people
Questions, workshop bookings, programme partnerships or press — we'd love to hear from you.
Email hello@pathfoundher.co.uk PathfoundHer Ltd · United Kingdom